Hailey Bieber declared this summer her “Strawberry Girl,” and who do we have to argue?
The model, founder of Rhode Beauty, and wife to singer Justin Bieber kicked off the trend with “strawberry girl” makeup. Hailey’s viral look starts with a base of simple leather, to which the model adds bright red blush and glossy lip gloss.
Ever since Hailey Bieber popularized the “strawberry girl” trend, interior designers have followed suit. The neutral beauty look has led to an explosion of soft pink and red interiors in homes and across social media. Experts love this happy and fun interior design trend.
(Image credit: Kate Guinness)
We spoke to interior designers, home décor brand ambassadors, and decorating experts to get the inside scoop on the look. And they unanimously said that the pink and red inspired look trend is here to stay.
Here are three reasons why experts love the Strawberry Girl color scheme.
1. Pink is the new neutral
(Image credit: Bert and May)
The strawberry girl pink palette is incredibly versatile. These delicate pinks go well with almost any color.
Pink is one of the most versatile colours, and has been dubbed the “new neutral”. “It works in any room, matches all the colors in our paint collection, and looks great with a natural floor,” says Tash Bradley, director of interior design and color psychologist at Lick Paints.
Trained in the psychology of color and theory, Tash helps people around the world achieve their dream decorating projects and use color to influence personal spaces, as well as lifestyle and overall wellness. Tash draws on her expertise in color psychology and theory, as well as interior design, to lead Lick’s design studio and curate the brand’s global paint and wallpaper shows. To date, she has performed over 1,000 color consultations for Lick clients, providing clients with the confidence they need to create a home they’ll love.
Tash continues, “In contrast to the trend of Barbie’s primary colors, the Strawberry Girl color palette is more gentle and simple.” This subtly means that these pinks can be paired with any color. “Think of the girl who started the trend, Hailey Bieber, and the cute and quirky way she created the strawberry girl look: the same goes for the interiors,” says Tash. Think pinks with a soft, warm pink hue. These pinks will bring fashion right into your home and stay in style forever.
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2. Pink adds a sense of fun and whimsy to any room
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Interior design is about turning your home into a home. Pink decor is a great way to fill your home with warmth and fun, giving the whole space a positive vibe.
“At its core, the Strawberry Girl trend is all about freshness and youthful energy, and I think these are great qualities to add to your interior design regardless of whether pink or red are the favorite colors,” says Kathy Kuo, celebrity interior designer and founder of Kathy Kuo Home. You have.
Kathy Kuo is a renowned interior designer and global home and lifestyle expert. She has over 20 years of experience in the design field.
She continues, “You can bring this trend into your home decor by doing everything you can to maximize natural light — think lots of wall mirrors with feminine details in frames, as well as transparent or semi-transparent window treatments — and then add touches of Sweetness and freshness wherever they feel are natural.I envision delicate bud vases with seasonal blooms, red accent pillows, and subtle touches of rose gold here and there.”
“I love the strawberry girl trend!” Pink is a happy, gentle, and relaxing color that adds a sense of nurturing to any space, adds Tash Bradley, interior design director and color psychologist.
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3. Strawberry Girl is inspired by nature, bringing a sense of calm to your space
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The Strawberry Girl’s interiors are inspired by one of nature’s most beautiful fruits, the strawberry. Home décor inspired by nature can help promote feelings of calm and relaxation.
“Interiors inspired by nature are very popular,” says Jennifer Ebert, digital editor at homes and gardens. “They help us feel connected to the world around us and instill a sense of calm in us. These colors can be very calming.
Jen is the (digital) Editor of Homes & Gardens Online. Before starting this position, she completed several interior design courses at the KLC School of Design, as well as working for Ideal Home, LivingEtc, 25 Beautiful Homes, and Country Homes & Interiors as an interior writer.
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Now is the time to start implementing all your pink living room ideas.