Super-designed cellars, stunning buildings, and these discreet architects of magnificent wine estates
At first glance, the duo seems more accustomed to luxury boutiques and hotels than to the world of wine. But if we look more closely, the Parisian company is also credited with some remarkable achievements in the field of generosity. The last one is none other than Clos de Tarte, in Morey-Saint-Denis, in Burgundy. It is owned by Artémis Domaines, a company owned by François Pinault, who acquired it for €280 million in 2017. It is also Burgundy’s largest monopoly.
Close by, the businessman, Bruno Moinard, was immediately called upon to bring meaning back to the estate. Discover historic buildings there, dating mainly from the 14th century, but also to the 12th century. Then he decided, along with his partner and associate, Claire Beatay, to start from history to write another history that was more contemporary, without distorting what existed. The ancient press is on display, the stone walls have been cleaned without extreme intervention, and the bowl is delicately interspersed with LED strips, evoking the meditation spaces of a monastery. ” It was a matter of surgically cleaning and reinvesting the space“, specifies Bruno Moinard.The magic begins at the stairs“Delivered last June, the project required several years of work and the use of raw materials, such as satin steel that forms a black parquet floor, with bluish reflections like slabs of raw flame, a reminder of the interior barrels.
» Read also: Clos Cabana: a modern cellar cabin
Beauty should not replace practicality
When we ask the duo about their philosophy, the answer comes in perfect harmony: “Do not destroy or pretend, but only use materials that disrupt and transform what gives memory the future“. Respecting the working comfort of the teams, because beauty should not replace practicality. Thus the basin room, the barrel cellar and the bottle cellar were completely remodeled. But, in addition to this artistic part, the house was also reinvented by Moinard Bétaille. In return The matte metals of the stones and the raw side of the frame, it was about bringing the brilliance and precision of the steel, and the welcoming comfort of the fittings thanks to the furniture signed by the agency and made by the best craftsmen.
We are also indebted to the pair for the redevelopment of Château Latour. For this Pauillac Premier Cru, the request from François Pinault, also its owner, was simple: “Make me something beautiful, useful and effective!» In this first encounter with the world of wine, Bruno Moinard retained the simplicity and precision of the low-rise buildings. “When I arrived, it looked like a pizzeria with old plaster, orange lanterns, layers of work and wine that no longer fit the stature of such properties.“, recalls Bruno Moinard. Then the architect imagines a building where the simplicity of concrete dominates the interior. On the floor the stone is black. A burgundy-colored frieze winds along the floor. On the walls, the concrete is colored brown from the silt carried by the jarron. As for the library with Grand format, you must ascend a flight of stairs evocative of the camera film to the sanctuary where the Magnum, Double Magnum and Imperial rest.
Vanguard and comfort
Once again, we are indebted to Moinard Bétaille for the architectural renovation of Château Troplong Mondot. For the Premier Cru Classé in Saint-Émilion, the challenge was completely different because it involved reinventing a technical gadget, a glamorous hotel and a gourmet restaurant. It took four years of work to build this elaborate vault to build this octagon inspired by grape leaves, whose roots go more than ten meters deep. There coexist avant-garde and technical comfort, magnified by the art of lighting that surprises the visitor from his first steps inside with a corridor illuminated by luminous cabochons. So many secret breakthroughs that they make Bruno Moinard and Claire Petay want to doubt themselves. With two new flagship projects: Clos Rougeard, in the Loire Valley, and Maison Bouchard, in Burgundy. “We are lucky to work with amazing people and create different stories every time without copying and pasting“, sums up Claire Petay. See you in a few months to discover these new stories.
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