Harrods Interior Design showcases homes in Thames City
Harrods Interior Design has launched a fruitful partnership with luxury residential development Thames City.
The design studio, run by Letitia Fitzgibbon, has been commissioned to furnish a number of show apartments for the Sky Collection – a selection of premium units on the upper floors of one of the Nine Elms buildings, with prices starting at £6.95 million.
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They have proven popular: show apartments, decorated with treasures from brands such as Baccarat and furniture from Prada, are being bought as seen by buyers.
“Once we decorate it, we sell it,” says one source. Spear. “A buyer walked into one of the show apartments and said ‘I want one like this’, so we made a copy for him upstairs.”
Keeping up with the branded housing boom
The partnership with Harrods Interior Design is part of the Thames City’s position as a contender for the branded housing boom – just without the big-name hotel attached.
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Amenities, which include London’s largest private residential pool, a full kids’ club and multiple private dining and meeting options, are similar to those offered by industry giants.
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According to BNP Paribas International Real Estate, the branded residential project “gives buyers the opportunity to own a property… (where they have) a private home that offers a luxurious way of living that includes hotel-quality services with comfort and security.”
This desire for a hotel experience at home is what Thames City, the expansive project by R&F Properties and CC Land, hopes to achieve with its 12-building development. (Two are currently completed).
Like other prime London property offerings, Thames City has proven popular with international buyers.
About 50 per cent of the apartments in the first two buildings in Thames City – designed by architects Skidmore, Owings & Merrill, particularly famous for the Burj Khalifa – are owned by wealthy women from the US, the Middle East, Hong Kong, China, Nigeria and South Africa. . British buyers account for the remaining 50 percent of sales.
Furnished in style
Show homes have long been a staple of “selling the dream.” Partnering with an internationally recognized name like Harrods Interior Design brings extra cachet, especially when it comes to overseas buyers.
High net worth individuals can easily walk in and enjoy the reassurance that every piece in the apartment is of the highest quality, whether it is a bedside table or an office chair.
“By bringing global craftsmanship with a quintessentially British touch, Harrods Interior Design has curated a beautiful home that resonates with our clients and their creative expressions,” says Ina Law, sales and marketing director at Thames City.
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“The iconic brand is steeped in significant history and heritage, and yet – just like our unique and growing riverside location – it is perfectly adapted to the demands of new generations of luxury, quality and curious artistic energy. It has been incredible to see Harrods Interior Design applying layers of inspiration.” culture combined with meticulous attention to detail at the first unveiling of our Sky Collection homes.
The partnership has benefits for Harrods too. The company, which is launching its first private members’ club, The Residence, in Shanghai, is gaining an introduction to the Thames City’s large Chinese customer base.