New York Times bestselling author and award-winning producer Melissa Rivers believes it will. “On the fashion brand side, they’re targeting their core customers, and they’re taking it to a higher, more curated level. People who can afford to stay in these hotels can shop these brands – it’s all inclusive.”
From a travel perspective, John Scanlon, General Manager of The Beverly Hills Hotel, explains, “Now more than ever, guests are looking for something exclusive and special to experience when they travel.”
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Travelers can see evidence of this trend in the number of collaborations between luxury hotels and fashion brands in recent months.
Saks Fifth Avenue at the Marriott International Hotel
Until now, Saks Fifth Avenue shopping experiences were only available at Saks Fifth Avenue stores. That changed this summer with the launch of private, stand-alone Saks Suites at luxury hotels across the United States.
In this project, Sachs has partnered with Marriott International and its signature hotels, including The Ritz-Carlton and The St. Regis. This collaboration is a natural for the two established brands, bringing together luxury travelers’ desire for elegance, exclusivity and exclusivity.
Local clients and hotel guests alike can now take advantage of personalized shopping and design appointments offered by Saks in the intimate and unique setting of the hotel’s luxurious suites.
Diurifera meets the Beverly Hills Hotel
To celebrate the launch of this year’s Dioriviera and its limited-edition pieces, The Beverly Hills Hotel transformed its pool deck into a dreamy Dior Beach Club. Umbrellas, cabanas and a Dior ice cream cart, all covered in Dior’s signature Toile de Jouy motif, surround the hotel’s signature outdoor pool.
A Dior pop-up boutique is located on the upper deck of the pool, where Dior fans can purchase various items, including stylish straw hats, J’Adior slides, a range of Dior homewares, Christian Dior surfboards and yoga mats. Notable releases include a special edition Dior Book Tote with “Beverly Hills” embroidered on the front and a special edition Dioriviera scent.
Hotel guests can also enjoy Le Jardin Des Rêves Dior Spa Cabana, an indoor and outdoor spa offering four signature treatments for the face and body.
The pop-up will be open until September 4.
Mediterranean Evolution in The Dorchester
Dorchester London has announced the launch of ‘The Dorchester Slipper’, in collaboration with shoe designer EDHÈN Milano. And in a testament to the longstanding friendship between the two brands, these slippers combine London heritage with Italian craftsmanship.
The slippers are inspired by the “sleeping as daywear” trend. Two versions of the slippers are available in the colors of the hotel’s new interiors: light blue with a triple handmade silk bow and navy blue velvet with cream trim inspired by The Dorchester Rose.
Dorchester has also partnered with long-term partner and sustainable fashion brand Sestini to create Dorchester sunglasses.
“The design was inspired by the famous interior designer Oliver Messell whose work is featured throughout The Dorchester and finished in a distinctive 1980s Sestini touch,” says Luca Virgilio, General Manager of The Dorchester.
“The Dorchester Hotel evokes a certain lifestyle that our guests want to live long after they leave the hotel. Now more than ever, guests are looking for an all-inclusive luxury experience, one they can share on social media, and talk about with others,” he explains. They feel part of more than just the hotel brand when they stay. They want to be part of the community, and that’s the goal we set out to achieve with these fashion collaborations.”
Fine Italian tailoring at Rome Cavalieri
2023 marks the diamond anniversary of Roma Cavalieri, a Waldorf-Astoria Hotel, one of Rome’s luxury hotels. To celebrate, Roma Cavalieri organizes a series of events throughout the year, including collaborations with some of the leading names in Italian fashion.
The hotel’s 60th anniversary uniforms will be designed by renowned Italian fashion designer Maurizio Galante, using the 1960s as inspiration. Galanti is known for creating pieces that blend sophistication, tradition and innovation.
Roma Cavalieri has also teamed up with two other prestigious names to offer a capsule collection of swimwear for hotel guests. The collection includes hotel-inspired bikinis from Italian-made Kinda 3D Swimwear and swimwear from luxury menswear brand Battistoni. Both products are sold only at the Cavalieri Grand Spa Club located on the hotel premises.
Besides the collaboration with Battistoni, guests of Rome Cavalieri can also explore the designer’s historic laboratories and atelier in the heart of the city. Attendees will witness professional tailors at work and begin designing their own custom suits, coats or shirts.
Handmade slippers at The Ocean Club
According to former editor-in-chief of Elle Decor magazine and global tastemaker Whitney Robinson, The Ocean Club, a Four Seasons resort in the Bahamas, is “more than just a beautiful place to rest your head; hotels represent the ultimate lifestyles.”
To provide guests with the ultimate luxury experience, Ocean Club and Robinson, Stubbs & Wootton, known for their ready-to-wear and bespoke footwear, have launched a luxury capsule collection.
The partnership marked Whitney’s first fashion collaboration and Stubbs & Wootton’s first hotel collaboration, with the legendary Caribbean resort serving as an inspiration. Robinson explains how such a collaboration is “the perfect inclusive way for guests to remember the property long into the future.”
Grand Hotel Tremezzo packs Bric’s luggage
Lake Como’s luxury Grand Hotel Tremezzo (GHT) has had its fair share of collaborations with equally prestigious fashion brands.
Among recent collaborations, a limited edition 21″ GHT Hardside Bag has been added to Bric’s Bellagio collection. Lightweight, abrasion-resistant, and equipped with four double spinner wheels and a built-in TSA lock, this piece is a great companion for every journey and adds a touch of GHT style to any traveler’s bag.
In addition to luggage, the store also sells its own luxury silk clothing line made in collaboration with FRS and a line of bags with Chez Dede, among other items.
Items can be purchased at the hotel’s signature shop, Sense of Lake.
Italian design at the Hotel Metropole in Monaco
As part of Hotel Metropole’s mission to provide its guests with impeccable service and curated experiences, the hotel has established a collaboration with Italian fashion label Dolce & Gabbana. The partnership, called the Mini Me By D&G Experience, focuses on the youngest guests.
The hotel understands that children may also want to enjoy their memorable moments while traveling with the family, and this experience allows young children to enjoy their D&G outfit during their stay.
Guests interested in this offer must complete a survey prior to arrival including their children’s preferences and sizes. A selection of carefully selected items will then be placed in their rooms beforehand, ensuring that children receive a charming welcome to Monaco.
Take Gucci to the slopes of St. Moritz
Ski lovers to St. Moritz already know Paradiso, run by Badrutt Palace. Accessible only by ski or cable car, Paradiso’s Mountain Club is now in its third season, and members can enjoy an extensive wine and champagne list in the Gucci Lounge, which Gucci redecorates every season, which overlooks the stunning snow-topped mountains of the Engadine Valley . .
The lounge staff also has the honor of wearing long-established names in the luxury ski apparel space, including Fusalp suits, Santoni mountain boots, and Vuarnet sunglasses.
Producer Melissa Rivers sees the limited-edition products as “the new souvenirs of the trip.” “Plus, he’s very busy, very ‘insider’, telling others who can afford to stay there that you’ve been there too. It’s almost like a status symbol, or rather, a badge of honour.”
This article was produced by Media Decision and published by Wealth of Geeks.