Cartier just opened a new boutique in downtown New York City, and here’s a look inside.
Cartier has opened a major new boutique in New York City’s Soho neighborhood at 102 Greene Street. This should be welcome news to the rich and affluent of the Big Apple who prefer not to travel above 14th Street to purchase their luxury goods, and it is also sure to attract many year-round tourists who come to the area to shop and dine. It is the French jewelry brand’s second flagship store in the city, following its iconic headquarters on Fifth Avenue.
The four-story building was constructed in 1881 by architect Henri Fernbach, using the French-inspired cast iron decor that was popular during that era. The interior is outfitted to reflect the area’s more artsy downtown aura. The space was decorated to Cartier standards by Paris-based architecture firm Studioparisien. High ceilings and stunning wooden stairs provide drama befitting the charm of the place Maison, while mid-century modern furniture, Panthère murals, and custom artwork chime in with the Soho neighborhood vibe. There are intricate straw inlaid panels by Studio François Mascarello, and a wall hanging by Atelier Antonin Anzil. The 14-foot iron door at the entrance was designed and installed by sculptor William Tarr who lived at the address in the 1960s and 1970s.
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At the entrance, guests will be greeted by displays of jewelry and handbags set atop shelves that reach almost to the ceiling. For entertaining customers, there is an elegant bar on the second floor with aquamarine velvet bar stools and green marble, as well as lounge seating. But there are plenty of other areas designed for good hanging, including the library, living room and dining room on the third floor. Directly above is Airspace New York, a rooftop terrace and garden that will open later in spring 2024.
The usual Cartier merchandise will be up for grabs, including everything from jewelry and watches to perfumes and leather goods. However, if you’re looking to snap up an exclusive piece, Soho will be the only location to offer a limited edition Écrou bracelet in a polished black PVD finish on rose gold with screws adorned with 180 brilliant-cut brown diamonds. The design was first introduced in 2017 and is inspired by the Juste un Clou and Love bracelet styles by Cartier Aldo Cipullo, which was his idea of devices as jewelry. It’s a natural fit — Cipullo was a staple of the downtown New York scene in the 1960s and 1970s, and his designs have been enduring icons (and endless money makers) for the home since that era.
For more photos of the Cartier Soho boutique click here.
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