20 popular Pinterest accounts for marketing inspiration

20 popular Pinterest accounts for marketing inspiration

At its Investor Day in September 2023, Pinterest reported that more than half of its users view the platform as a place to shop, and purchasable items saved to its boards increased 50% year over year.

Pinterest continues its efforts to make the platform more shoppable. The company recently introduced mobile deep links for advertisers running Pinterest and added direct links as new ways to help shoppers go from discovery to purchase. Mobile deep links send users to a specific page in a retailer’s mobile app. Direct links take people from a Pinterest ad to a retailer’s website with one click.

Additionally, Pinterest has expanded its e-commerce ecosystem with new integrations for Salesforce Commerce Cloud and Adobe Commerce, building on existing integrations with Shopify and WooCommerce. The new integrations allow merchants to manage their Pinterest product catalogs directly through the Salesforce or Adobe apps they already use.

Merchants interested in Pinterest’s e-commerce efforts can learn from top brands and influencers.

Here is a list of the most popular accounts on Pinterest. There are inspirational style boards, brand collections, product tags to shop for, and more.

Oh joy

Oh Joy's Pinterest page

Oh joy

Oh Joy, the most followed account on Pinterest, is from the Los Angeles-based brand and design company created by Joy Cho. Oh Joy creates licensed product lines for Target, Petco, Band-Aid, and more. Popular Pinterest boards include Clothes, Recipes, and For the Home. 15.1 million followers.

Poppytalk

Poppytalk's Pinterest page

Poppytalk

Poppytalk is a creative studio and lifestyle brand based in Vancouver and founded by Jan Halvarsson. Launched to catalog inspiration from print to interior design, Poppytalk now covers design elements, DIY projects, entertaining creations and recipes, art and photography, interior design, architecture, and more. Her entertainment and fun board has only 6 million followers. 10.4 million followers.

tasting

Tasty's Pinterest page

tasting

Tasty, from BuzzFeed, is a network of fast food videos and recipes. Tasty was originally a BuzzFeed Facebook page that featured short videos about comfort foods. Her Pinterest boards include food types and meal tips, such as chicken dinner, pasta, and desserts. Tasty attracts more than 10 million views per month. 10.3 million followers.

Marian Rizzo

Marianne Rizzo's Pinterest page

Marian Rizzo

Maryann Rizzo is an interior designer with boards of inspiring images for designing, decorating, crafting, cooking, gardening, entertaining, dressing, and traveling in style. Her popular board “Everything” has 4.5 million followers. 9 million followers.

Mama is uncut

Mamas Uncut page on Pinterest

Mama is uncut

Mamas Uncut is a parenting website by Bekka Palmer. It features panels on mommy Q&As, parenting news, home hacks, baby names, and lifestyle-related content (like tattoos and humor). Popular boards include Baby, Lifestyle and Inspiration, and Mamasuncut Inspiration. Mamas Uncut attracts more than 10 million views per month. 8.5 million followers.

Cathy Hong Interior

Cathie Hong Interiors' Pinterest page

Cathy Hong Interior

Cathie Hong Interiors is an interior design firm based in San Francisco. Her inspiration boards pin content on interior and exterior design, tiles and materials, stores and displays, packaging and branding, and general inspiration, as well as her own studio work. The Dining Inspiration board has over 3 million followers. 7.9 million followers.

Jin Wang

Jin Wang's Pinterest page

Jin Wang

Jane Wang is the mother of Pinterest co-founder Ben Silberman. Jane Wang’s paintings contain inspiring content across a range of topics, including crafts, octopus, and small things that work very well. The food-focused board Delicious has more than 6 million followers. 7.7 million followers.

Honestly WTF

Honestly WTF's Pinterest page

Honestly WTF

Frankly, WTF, hosted by Erica Chan Kaufman, features nothing out of the ordinary. Featuring graffiti, art, shoes, lighting, spaces, jewelry, footwear, beauty, print, and more. Popular boards include DIY and Home Sweet Home. Honestly, WTF attracts over 10 million views a month. 7.2 million followers.

Bonnie Tsang

Bonnie Tsang's Pinterest page

Bonnie Tsang

Bonnie Tsang is a visual artist and mother of two girls. Her paintings feature inspiring and elegant images of architecture, fashion, colors, lines, places to go, and food design. Popular boards include Living Spaces and Workspace. 7 million followers.

Piper

Pejper's Pinterest page

Piper

Pejper is a Swedish lifestyle blog focusing on interior design and the environment. Pejper’s Pinterest boards include Workrooms and Green Living – Garden. Her Lovely Living board has over 3.3 million followers. 6.8 million followers.

Evelyn

Evelyn's Pinterest page

Evelyn

Evelyn has a range of topics across nearly 200 boards, including Passport to Western Europe, Nature’s WIndows, America the Beautiful, and Travel in the USA. 6.8 million followers.

My style is beautiful

Style Me Pretty Pinterest page

My style is beautiful

Style Me Pretty focuses on weddings with inspiring photos and unique products. Famous paintings include wedding hair, hairstyles, and wedding cakes. Style Me Pretty channel attracts more than 10 million views per month. 6.4 million followers.

Harper’s Bazaar

Harper's Bazaar Pinterest page

Harper’s Bazaar

Harper’s Bazaar pins items from its magazine, including tagged content to shop in its online store, attracting more than 10 million views a month. Popular palettes include Street Style and Beauty & Hair. 6.4 million followers.

Trey Ratcliffe

Trey Ratcliffe's Pinterest page

Trey Ratcliffe

Trey Ratcliffe is the creator, writer, and photographer behind the daily travel blog StuckInCustoms.com. His Pinterest boards feature travel photos. My Favorites Travel Photos board has over 6.2 million followers. 6.4 million followers.

Nordstrom

Nordstrom's Pinterest page

Nordstrom

Nordstrom installs and coordinates images on women’s and men’s fashion, handbags, shoes, home decor and more. Followers can also purchase tagged photos. Nordstrom attracts more than 10 million monthly views. Popular boards include ‘Women’s Style’, ‘Home’ and ‘Skincare & Beauty’. 5.4 million followers.

mistakes

Venad's Pinterest page

mistakes

Veanad was curated by a Seattle-based architect with boards focusing on space, jewelry, wardrobe, and weekend photos. Her popular Beauty board has over 5 million followers.
5.2 million followers.

LLBean

LLBean's Pinterest page

LLBean

LLBean pins images of its products on boards such as LLBean Style, LLBean Footwear, and Be an Outsider. LLBean attracts more than 10 million views per month. 5 million followers.

Christine Martinez Loya

Christine Martinez Loya's Pinterest page

Christine Martinez Loya

Kristin Martinez Loya pins inspirational images across different themes, including looks I love, interiors I dream of, and DIY projects I’ll actually make time for. Her popular board Words to Live By has over 4.4 million followers. 5 million followers.

Wedding chicks

Pinterest page for wedding chicks

Wedding chicks

Wedding Checks curates wedding photography and fashion inspiration through boards like Wedding Dresses and Venues. It also covers wedding planning, such as guest registry ideas, gift ideas, wedding favors, and DIY projects. Wedding Chicks attracts more than 10 million views per month. 4.9 million followers.

Stephanie Brinkerhoff

Stephanie Brinkerhoff's Pinterest page

Stephanie Brinkerhoff

Stephanie Brinkerhoff is a hair and makeup artist, as well as a hairstyling instructor. Her account includes boards on hair accessories, lifestyle, fashion and beautiful hair. 4.9 million followers.

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