Arlo Hotelsthe acclaimed independent hotel brand with a footprint in New York, Chicago and Miami, has officially unveiled its latest jewel: Arlo williamsburg. Located in the heart of Brooklyn, this hotel is Arlo’s fourth property in New York, joining its Manhattan counterparts in Soho, Nomad and Midtown.



Originally opened as The Williamsburg Hotel in 2017, the eight-story tower quickly established itself as a must-visit place for travelers and locals alike, offering an immersive taste of Williamsburg’s eclectic spirit. Under new ownership and management, Arlo Hotels aims to carry forward the legacy of this unique institution, turning it into a launching pad for all things local.



Arlo Williamsburg features 147 thoughtfully designed guest rooms, including eight suites. Each room is a testament to craftsmanship, featuring richly tiled interiors decorated with authentic reclaimed materials. Floor-to-ceiling windows provide stunning views of Brooklyn and the iconic Manhattan skyline.



The property’s appeal extends beyond lavish accommodation. The recently renovated 10,000-square-foot Rooftop Pool & Lounge offers unparalleled 360-degree views, with lounge chairs, cabanas and a custom-designed cocktail menu. The lobby bar echoes the neighborhood’s industrial roots with reclaimed wood floors and exposed ceiling details.
The exclusive and iconic Water Tower Bar maintains its longstanding reputation as an entertainment destination. Here, guests can relax on plush velvet chairs and sofas while enjoying exceptional food and drinks against the backdrop of dramatic Manhattan views that stretch as far as the eye can see.



Arlo Williamsburg’s culinary offerings are equally exceptional. This Williamsburg restaurant, curated by Chef Michael King, focuses on creating dishes using organic, local, seasonal ingredients. The industrial architecture with brick walls and stunning pendant lights creates a captivating atmosphere.
Other highlights include the Mirror Bar, a dynamic private event space, a semi-secret club with French Empire crystal chandeliers and plush velvet sofas, as well as a 6,500-square-foot grand ballroom.
In keeping with the Arlo brand experience, Arlo Williamsburg features Arlo’s signature Deep Wood scent in the reception and lobby area. Travelers can enjoy fun and unique in-room amenities, including fortune cookies and on-demand fitness videos in partnership with Alo Moves. In addition, the hotel offers access to the local Brooklyn Sports Club and free bike rentals.
Arlo Williamsburg captures the essence of Brooklyn’s geeky spirit while offering a vibrant, immersive stay. Whether you’re looking for a luxury escape or a local adventure, Arlo Williamsburg invites travelers to explore the heart of North Brooklyn in style.
Top takeaways
location: Williamsburg, Brooklyn, New York
evaluation: Four stars
Phoebe: Arlo Williamsburg embodies the eclectic and artistic spirit of Williamsburg.
Food + drink: Water tower bar A fixture of Brooklyn’s vibrant bar scene, it offers exceptional food and drinks to enjoy while taking in unparalleled views of the Manhattan skyline. the Lobby bar It features a sophisticated cocktail menu, while the on-site restaurant – –Williamsburg restaurant– – Focuses on crafting dishes using locally sourced, organic, seasonal ingredients. Mirror bar It is an emerald-hued private events space, performance venue, and semi-secret club. the Art WilliamsburgThe rooftop pool and lounge offer unparalleled views with a specially designed cocktail menu.
means of comfort: Outdoor swimming pool; Rooftop lounge; Immersive art in public spaces; Arlo’s signature Deep Wood scent; Fortune Cookie Room Amenities; On-demand in-room fitness videos in partnership with Alo Moves; Access to your local Brooklyn gym; Free bike rental
Our favorite thing about the hotel: Arlo Williamsburg has partnered with leading artists Brooke Einbender (aka Finn Mindbender) To create immersive art for both Los Angeles-based Elevators Ryan Wilson (aka Thank UX) To create a 20 x 23 foot mural for Water Tower Bar – first piece of graffiti art since 2021. Rainbow installation by local street artist Eric Rieger (hot tea) Adds a touch of liveliness to the lobby bar’s elegant outdoor patio.
What is nearby? Bushwick Inlet Park; Grand Street Garden; Grand Ferry Park; Domino Park; East River Park; Bedford Street
Any neighborhood recommendations? Thanks to its prime location in the heart of North Williamsburg, there are endless opportunities to spend an afternoon wandering around antique shops – such as Czech vintage, Artists and fleas, renewal, And Walter wonders– – and evening commute – such as Balearic coffee, Delmano Hotel, Blondo bar, Dolly swing and diveAnd West light.
Rooms: The hotel features 147 well-appointed guest rooms.
Pricing: Rates start at $257 per night.
Nearest airport: LaGuardia Airport
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We’ve said it once and we’ll say it again: Brooklyn is Manhattan’s coolest neighborhood, thriving with chic hotels, trendy restaurants, and trendy boutiques. It is located in the Williamsburg neighborhood of Brooklyn Moxy Brooklyn Williamsburg: A wonderful stay in design Stonehill Taylor Which is located on Bedford Street, which is full of shops and restaurants.



Upon checking in, I noticed how airy the atmosphere permeated the lobby with soaring 20-foot ceilings and natural design elements: light hardwood trim, modern lighting fixtures, and green foliage decorating the open space. Moxy’s playful nature is on display, from the pop art painted skateboard wall decor to the vintage arcade machine for guests’ enjoyment. There’s a stunning piece behind the reception desk: an art installation made entirely of crayons that displays the underside of the Williamsburg Bridge at sunrise, looking out from Brooklyn toward the Manhattan skyline.



Staying true to the theme, an elevator decorated with alphabet letters leads visitors to 216 rooms and suites. Studio-style compacts are outfitted with space-saving amenities: upholstered beds with built-in storage compartments, fold-out wall stationery, hidden closet shelving, and built-in bathrooms, to name a few. Simple artwork, including a stencil-designed wood headboard, accompanies the room’s cool-toned color palette. Natural light pours into every small space from the floor-to-ceiling windows, giving way to Manhattan cityscapes – where the Empire State Building, World Trade Center and Williamsburg Bridge can be seen.