The $28 million downtown Greenville project: The McDaniel Project

The $28 million project, The McDaniel, will feature Parisian-inspired architecture, limestone exteriors, rooftop terraces, cabin elevators, natural stone surfaces and 10-foot ceilings.
Residents who can afford the luxury lifestyle will be within walking distance of downtown Greenville.
As construction begins, developers broke ground on The McDaniel Thursday morning.
“The McDaniel stands alone in Greenville in its refinement, vision and lifestyle it offers,” noted Kyle Keene, founder of Keene Development. “We knew The McDaniel would quickly become one of the hottest real estate products in Greenville, and we have been thrilled with the support it has received from the city, the neighborhood and buyers.”
For-sale-only homes range in price from $1.4 million to $2.2 million, with five plans to choose from.
Real estate:The 10 Most Expensive Greenville Area Homes on the Market.
Located near the Alta Visita neighborhood, the project is the result of a partnership between Keene Development Group as developer and Wilson Associates, one of Greenville’s largest independent real estate firms. MHK represents the architectural firm.
Divided into two phases, the first phase will contain 20 urban-style housing units, while the second phase will include 10 units directly adjacent to the first phase. With the project announced in May, the City of Greenville Planning Commission approved Phase 1 of the project in April and Phase 2 in August.
Construction of the first phase is expected to be completed in late 2024 or early 2025, with plans for the second phase to be announced in the second quarter of 2024.
High-end features will also be included in the project, such as Brizo faucets, porcelain countertops, built-in gas fireplaces on the terraces, and custom domestic cabinetry.
Non-refundable deposits have already been accepted for more than half of the units, according to Sharon Wilson, with the buyers representing “a strong mix of existing Greenville area residents and those moving to Greenville, especially from larger cities where this type of development is more common and highly sought after.”
The New York City-inspired townhomes also represent the first project to comply with the City of Greenville’s recently approved development code. The new development code calls for new developments to be “converted into nodal complexes, or small pockets of the city,” according to previous reporting from The Greenville News.
Despite architecture reminiscent of the Big Apple, the project is being led by a Greenville developer, being sold by a Greenville real estate company, being financed through a Greenville-area lender and using Greenville Project Partners.

Contact Savannah Moss at smoss@gannett.com