Fairmont Taghazout Bay is a 5-star luxury resort overlooking Taghazout Bay, a laid-back surf town on Morocco’s Atlantic coast. With a focus on wellness, service and family-friendly environments, the hotel, designed by HKS Architect with Moroccan architect Abdel Samad Lachri, integrates naturally with its surroundings, forming an intimate paradise where guests are invited to relax and enjoy. With 146 rooms and suites, Roca collaborated on this large-scale project in a valuable way, providing stylish and adaptable bathroom fixtures and furniture, but also embracing sustainability and taking into account energy and water saving requirements. Due to its location in a quiet area near the desert, water is a major concern, so commissioning energy-efficient products was an integral part of the project.

Interior design firm Wimberly Interiors was inspired by the Moroccan landscape – sea, sand and sky. The interior is light and fresh with touches of Moroccan Inky Blue throughout. But given its high-volume, multi-use purpose, the resort is also designed to maintain high-impact use and accessibility. “We wanted to partner with a respected name in the bathroom industry who would not only understand our vision for the project, but would also provide excellent service, the best products and the benefit of producing much of it locally,” says Rachel Gohson, senior vice president. and Studio Director of WATG’s London bureau.

From chrome finishes to exquisite bathtubs, the Fairmont Taghazout Bay project included a variety of Roca products that reflect the brand’s commitment to innovation and design in the bathroom space. White china porcelain access sinks set the tone for the tall black stone sinks while the Ariane bathtub reimagines the limits of what a bathtub can be. At 165cm tall, it comfortably fits two people, and its slim, curvy shape resembles a freestanding statue in large bathrooms. The bathtub is made using Stonex, a sustainable, proprietary material that uses recycled materials and is more flexible than traditional stoneware, allowing for these more complex shapes in the bathroom space. These timeless overhead chrome faucets feature electronic sensor, a water-saving device that is also designed for easy access in high-volume spaces. Atlas chrome faucets are also designed with cold start technology, a simple yet innovative system that saves water. And energy costs at every turn. The project also used Raindream shower heads – an example of how each room at the resort is designed to be a sanctuary – a place to truly relax and refresh.

Roca bathroom products were used in rooms and suites as well as in public spaces throughout the resort. In addition, Roca’s two factories located in Morocco produced most of the ceramics used in this project, keeping the overall carbon footprint to a minimum.

Fairmont Taghazout Bay Resort was nearly 8 years in the making and opened in 2021. Considering every last detail in its design, the resort is an example of how a large-scale luxury project blends warm, sophisticated design with sustainable solutions. . This becomes beneficial for the hotel customers as well as for the long term vision of the hotel brand.

Architects and interior designers: Architect HKS with Moroccan architect Abdel Samad El Ashry. Interior designer Richard Cruz | Senior Technical Designer, Wimberly Interiors | Experience design

Roca products

Gap Clean Edge Wall Hung Toilet, Duplo Concealed Holder with PL2 Flush Panel in Gray, Debba Semi Pedestal Sink, L20XL Basin Mixer, Overhead Bath Mixer, 3 Hole Overhead Basin Mixer, L20 Wall Mounted Shower Mixer with Accessories, Bidet Shower Be-Fresh, Lanta-N Built-In Mixer, Raindream Ceiling Arm Shower Head, Sensum Hand Shower, Stella Slide Bar, Inset Channel, Ariane Bathtub, Hotel Towel Hook, Hotel Towel Rail, Hotel Toilet Tissue Holder, Hotel Spare Toilet Tissue Holder, Hotel Magnifying Mirror with Light, Access Grab Bar, Wall Hung Toilet with Seat, and Folding Grab Bar.

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