Hoxton is going Double Dutch with its second opening in Amsterdam, this time settling in the city’s easy-breezy Eastern Docklands neighborhood. Breathing new life into a century-old neighborhood landmark originally built by the Royal Dutch Lloyd Shipping Company, The Hoxton, Lloyd Amsterdam will honor the building’s heritage while embracing the laid-back vibes and independent spirit that define this waterside area. A cozy, open-house atrium will welcome guests to the 136-room hotel, which also houses Breman Brasserie, independent cocktail bar Barbue and the ultimate summer hangout in the form of a sunny, south-facing terrace. Brand-newly designed rooms include the Tower Room on the top floor, the Tune Room with grand piano and the Gather Room, a perfectly appointed, wood-paneled suite that calls for in-room parties. Speaking of parties, signature event concept Hox The Apartment completes the lineup – equipped and ready to host the coolest events in town. Well, Amsterdam, it’s time to head east.


Following their successful collaboration on Amsterdam’s original Hoxton Hotel on the Herengracht, Ennismore’s AIME Studios has once again teamed up with local firm Nicemakers to shape the hotel’s interior design. Striking a balance between honoring the building’s Art Deco roots and embracing the youthful energy of the Eastern Docklands, the carefully layered aesthetic combines original period features including stunning stained glass windows, elegant paneling and intricate tiling in bold colors and playful geometric patterns. Neighboring gallery Bisou has installed the hotel’s all-Dutch art collection featuring emerging talent as well as established and rediscovered artists, while Hox will be curated in partnership with local creative collective Stitching Kunstwerk Loods6. Even the hotel’s exterior provides a platform for artistic expression, with space dedicated to large-scale murals to be created by some of the city’s leading street and graffiti artists. First up is Tuscanabana who brought her bold and colorful style to The Hox for a six-month residency.


The bold design concept continues throughout the 136 bedroom interiors, where a warm palette of coral, red and yellow harmonizes with cool blues and greys; A playful reference to Lloyd’s shipping connections. The building’s unique footprint has enabled the creation of a whole range of newly designed rooms, including the Tower Room with its charming spiral staircase and unbeatable waterfront views, the musically-appointed Tune Room with grand piano, and the Gather Room, a stunning room

Suite features a separate dining area, king-size bed and stylish neon green bathroom. All Hox favorites are represented, including Cozy, Roomy and Biggy, and the all-new Biggy Double Up rooms that sleep four are perfect for staying with family or friends with the addition of a second king-size bed, while the Biggy Bunk Up rooms have a double bed Along with bunk beds covered with curtains reminiscent of seaside sleeping berths.

Breman Brasserie

Breman Brasserie is a cozy venue inspired by turn-of-the-century European and South American cuisine and named after the building’s original architect.

Open all day, Bryman serves healthy, light noon lunches with highlights including a selection of local oysters, pumpkin and roja sauce with grilled corn salad and smoked tomato fish pie. As the evening approaches, mouth-watering dishes include a whole grilled fish that changes daily, a double cheeseburger with American cheese and sauerkraut and a veal steak with tonnato sauce. The seven-seat Raw Bar is the place to relax with friends while watching the chefs hard at work preparing dishes in front of you, adding excitement to your dining experience.

Starting at 7 a.m. for early risers, highlights of the slow and easy breakfast menu include crispy steak with fried eggs and green herb sour cream, pancakes with blueberry compote, and buttermilk pancakes with chocolate, banana and hazelnuts, plus a selection of fresh foods. Baked breads and pastries from local bakery, Fort Neigen.

On weekends, Breman Brasserie comes alive with “Bagel Brunch” – gorgeous towers of fresh New York-style Hollandaise bagels with toppings diners can choose from including smoked fish, spreads, pickles and salads.

The bar is in full swing from morning until night with fresh juices, tea and coffee from local partner LOT61 by day and boozy cocktails by night including Aperol slushies and cocktail jugs as well as natural wines and chilled beers. In addition to the main restaurant, Breman Brasserie also has a 270-seat terrace – perfect for those looking to soak up the sun on long, hot summer evenings.

The interiors bring the famous Art Deco style back to life. It is the perfect combination of golden tones and glamorous charm, but with subtle and sophisticated elegance. Although the design is charming, Breman Brasserie remains attractive and accessible. The seating is comfortable, and the room’s design has been carefully designed to create an intimate and comfortable atmosphere.


Barbue is a cocktail bar that brings together European and South American cultures in collaboration with Tato Giovannoni, founder of Floreria Atlantico in Buenos Aires while celebrating the rich history of the Lloyd Building with Italian influences and Argentinian-inspired cocktails.

The classic old ticket office, where travelers could buy their tickets before boarding ships to find a better life abroad, completely preserved in its original condition, catches your eye when you enter the bar. The space features high ceilings decorated with original lighting features and a mezzanine balcony overlooking the horseshoe-shaped central bar, where bartenders sip cocktails and guests are welcomed in front of large windows that serve as a pleasant backdrop.

Barbue’s drinks menu includes a carefully curated list of Argentine amargos, such as Hesperidina and Pineral, and of course the regional Argentine drink Fernet Branca, imported from South America. In addition, there is a wide range of European wines and vermouths, combining traditions and flavours.

Florería Atlántico founder and owner Renato “Tato” Giovannini created the menu at Barbue bringing his extensive knowledge and experience in the industry to the table. His Bar was ranked 5th in the World’s 50 Best Bars for 2022. With his creative expertise and passion for serving drinks, he helped create the concept behind Barbue.

The concept of Barbue is inspired by the “notables of Buenos Aires”, combining the aperitif hour with “La hora de vermút”, known in southern Europe. It pays tribute to the special melting pot of cultures that led to the unique way the beverage is made and how Argentines enjoy it.


A Hox Staple, The Apartment is the hotel’s mixed meeting and event space located on the ground floor and consisting of two private rooms, the dining room and the drawing room, which are centered around a central kitchen pantry. Relaxed wood-paneled design and moody, vintage-inspired lighting set the welcoming tone for a wide range of events, large and small, from intimate dinners and inspiring workshops to full-on kitchen parties.

Local partners

Each Hoxton hotel places deep roots in the neighborhood they call home, by forging meaningful, long-lasting relationships with people and places that inspire and bring something new to the table for guests and locals alike. Utilizing the open space areas of East Docklands. Hox has teamed up with popular Black-owned streetwear brand Patta to offer monthly group running clubs, as well as personalized running maps for guests looking to hit the streets on their own time. A sweet slice of the city’s foodie scene is served by collaborations with the likes of Sweet Heat, which will add its hottest honey to a limited-edition dish at Breman Brasserie each week. Fromagerie Kef will prove there’s more to Dutch cheese than Gouda with supplies from its small but perfectly designed shop on Czaar Peterstraat, while sourdough lovers can finally skip the line as popular Fort Negen bakery heads east to bring its legendary sourdough to The Hoxton .

better than

The quintessential neighborhood store, Best Of is a curated collection of products sourced from some of the city’s best independent and creative artisans and brands available for purchase at the hotel. In stock are custom candles created for Hox by Very Goods Studios, artisan mugs from part shop, part Pansy Studio, limited edition merino scarves produced locally at Studio SKARV and exclusive drops from the one-stop sneaker shop Baskèts.


The eastern docklands area is loved by locals and curious travelers alike for its breezy atmosphere and boutique shopping streets like Javastraat and Czaar Peterstraat dotted with independent galleries, cafes and bars, provide a striking counterpoint to Amsterdam’s signature canal house aesthetic with a waterfront dotted with contemporary glass and steel buildings. . The hotel is well located for discovering the whole city, as it is only a 10-minute bike or tram ride from the Central Station and 15 minutes from its counterpart on the Herengracht.

Hotel location
Hoxton, Lloyd of Amsterdam
Ostilijk Handelskade 34
Amsterdam, 1019 BC

+31 20 561 3636

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